About Us
One mission. Seven brothers. Millions of lives.
Our Story
Humble beginnings
Charlotte’s Web, founded by the Stanley Brothers in 2014, was inspired by a mission to provide natural wellness through CBD. Their journey began with developing hemp genetics focused on CBD, which gained national attention after their CBD tincture helped Charlotte Figi, a young epilepsy patient, sparking public interest and legislative change. Since then, Charlotte’s Web has become a leader in CBD, completing an IPO in 2018 and acquiring Abacus Health in 2020. Today, the Stanley Brothers continue to develop wellness products with cannabinoids, terpenes, and botanicals to support health and balance.
Our Values
Roots and Causes
Good Genetics. Compelled by Cause. Rooted in Innovation.
Our mission is predicated on the belief that nature and science are not mutually exclusive for a healthy planet. We believe it is only through a mutual understanding of both that we can reimagine the future of healthcare and correct the faults of a system that has failed us. We seek to achieve this through these 5 pillars:
- Furthering science and innovation to unlock the potential of botanical therapies
- Setting new standards of responsible agriculture and manufacturing practices
- Investing in communities that benefit from natural optionsÂ
- Shifting perceptions on natural health and wellness
- Providing access to the highest quality botanical therapies
Our Mission
Botanical Liberation
From innovation to execution, we believe wellness is a human right.
From the earth to our bodies, we believe that our wellness begins at the root. Our fierce determination to innovate products that empower people and drive impact leads everything that we do.Â
Our brands are our blood, sweat, and dedication to a core belief: we can unearth wellness by trusting the earth. Every formulation is the result of hundreds of hours of perfecting an idea into a solution.Â
Our obsession with leading the market relies on educating our consumers through safe and impactful products. To bridge the gap between consumers, wellness and nature, we source botanical therapies to optimize the health of our world.
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